Content Marketing

Overview

What you will learn

The Content Marketing course offered by York University will help you:

• Build an editorial calendar, copywrite for various channels, and curate content

• Perform technical functions such as content mining, consumer research, Search Engine Optimization (SEO), and influencer marketing

• Develop a content marketing strategy that aligns with your organization’s goals

• Grow and engage with your organization’s audience through the effective use of social media and digital content

• Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs. paid vs. owned media

• Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy