Content Marketing, Certificate | Part time online | York University | Canada
Studyportals
Certificate Online

Content Marketing

7 months
Duration
2307 CAD/full
2307 CAD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Content Marketing course offered by York University will help you learn to create engaging content and develop the expertise to tell stories you’re passionate about and leverage them to drive results.

Overview

What you will learn

The Content Marketing course offered by York University will help you:

  • Build an editorial calendar, copywrite for various channels, and curate content
  • Perform technical functions such as content mining, consumer research, Search Engine Optimization (SEO), and influencer marketing
  • Develop a content marketing strategy that aligns with your organization’s goals
  • Grow and engage with your organization’s audience through the effective use of social media and digital content
  • Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs. paid vs. owned media
  • Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy

Programme Structure

The program focuses on:

  • Planning and Analysis for Content Marketing
  • Content Creation
  • Content Promotion and Amplification

Key information

Duration

  • Part-time
    • 7 months

Start dates & application deadlines

More details
  • No application process is required; simply enrol in the session of your choice to get started.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Professionals working in marketing
  • Writers or creators of media
  • People with experience or educational background in marketing, business, copywriting, communications, journalism, and related fields

Tuition Fee

To always see correct tuition fees
  • International

    2307 CAD/full
    Tuition Fee
    Based on the tuition of 2307 CAD for the full programme during 7 months.
  • National

    2307 CAD/full
    Tuition Fee
    Based on the tuition of 2307 CAD for the full programme during 7 months.

Funding

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