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Overview
What you will study
In the Digital Marketing course offered by York University , you will learn how to leverage tools across digital marketing channels to target your organization’s audience for impact and growth.
This program will help you:
- Gain skills in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation
- Learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising
- Map out the customer journey to optimize a digital marketing strategy
- Make data-driven decisions across all digital platforms using performance reporting and measurement
Programme Structure
The program focuses on:
- Customers and Digital Content
- Digital Channels
- Digital Automation and Analytics
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
More details
- No application process is required; simply enrol in the session of your choice to get started.
Language
English
Delivered
Online
Disciplines
Digital Marketing View 25 other Short Courses in Digital Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Professionals working in marketing or a related role
- Professionals with experience or educational background in marketing, business, web or graphic design, communications, journalism and other related fields
Tuition Fee
To always see correct tuition fees
-
International
2307 CAD/fullTuition FeeBased on the tuition of 2307 CAD for the full programme during 3 months. -
National
2307 CAD/fullTuition FeeBased on the tuition of 2307 CAD for the full programme during 3 months.
Funding
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