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Overview
What you will study
In the Digital Marketing course offered by York University , you will learn how to leverage tools across digital marketing channels to target your organization’s audience for impact and growth.
This program will help you:
- Gain skills in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation
- Learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising
- Map out the customer journey to optimize a digital marketing strategy
- Make data-driven decisions across all digital platforms using performance reporting and measurement
Programme Structure
The program focuses on:
- Customers and Digital Content
- Digital Channels
- Digital Automation and Analytics
Key information
Duration
- Part-time
- 8 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
More details
- Digital Marketing (Intensive): March 2 / June 1
Language
English
Delivered
Online
Campus Location
- Toronto, Canada
Disciplines
Digital Marketing View 19 other Short Courses in Digital Marketing in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Professionals working in marketing or a related role
- Professionals with experience or educational background in marketing, business, web or graphic design, communications, journalism and other related fields
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2474 CAD / full≈ 2474 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents2474 CAD / full≈ 2474 CAD / full
Funding
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