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Overview
Key facts
London School of Planning and Management's Strategic Marketing course provides a deep understanding of the principles, theories, and practices of strategic marketing, focusing on key areas such as market analysis, consumer behavior, brand management, digital marketing, and marketing strategy development.
Through a combination of theoretical knowledge and practical application, students learn how to analyze market trends, identify target audiences, develop effective marketing strategies, and create impactful marketing campaigns. The program also covers advanced topics such as international marketing, sales management, and ethical considerations in marketing.With a strong emphasis on strategic thinking and decision-making, the Advanced Diploma in Strategic Marketing prepares students for managerial roles in marketing departments or consulting firms. Graduates of this program are equipped with the skills to develop and implement strategic marketing plans, drive brand growth, and make informed marketing decisions in today's dynamic business environment.Programme Structure
Courses include:
- Marketing Principles: Introduction to the fundamental concepts and principles of marketing, including market analysis, consumer behavior, segmentation, targeting, and positioning.
- Strategic Marketing Planning: Developing strategic marketing plans to achieve organizational objectives, including market research, competitive analysis, SWOT analysis, and the formulation of marketing strategies and tactics.
- Brand Management: Understanding the role of branding in marketing, developing and managing brand identity, brand positioning, brand equity, and brand communication strategies.
- Digital Marketing Strategy: Exploring digital marketing channels, tools, and techniques to create and implement effective digital marketing strategies, including social media marketing, content marketing, search engine optimization, and email marketing.
- Marketing Research and Analytics
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Strategic Management View 68 other Short Courses in Strategic Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Whether you are a recent high school graduate, a seasoned professional, or someone looking to explore new horizons, our courses are accessible to everyone.
- We believe that passion, curiosity, and determination are the true drivers of success. We encourage individuals from diverse walks of life to join us in this transformative journey of skill development and personal growth.
- No matter your age, educational background, or prior experience, you are warmly welcomed to enrol in our skill-based courses.
Tuition Fee
To always see correct tuition fees
-
International
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months. -
National
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months.
- 1 month - £149
- 2 months - £99
Funding
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