Foundations of Pay-Per-Click (PPC) Management University of Toronto

Overview

What you will study

In the Foundations of Pay-Per-Click (PPC) Management course offered by University of Toronto , you’ll identify high-value keywords that get your Google ads noticed and explore paid social media strategies that cover the entire customer journey. You’ll learn to write persuasive ad copy and optimize your website and landing pages to convert visitors into customers.

By the end of this micro course, you'll be able to:

• Perform both PPC keyword and competitive research to best compete in a crowded market.

• Build and manage Google Ads campaigns, including structuring campaigns, optimizing bids, and writing persuasive ad copy.

• Build and manage Display and Social Media campaigns, including targeting the right audience with the right creative messaging.

• Maximize the paid traffic you’re driving to your website through conversion optimization.