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Overview
What you will study
In this Digital Communications Strategy - Defining Your Business Objective course offered by University of Toronto , you’ll learn how to formally define a business objective, then identify your target audience. Next, you’ll explore how to test the viability of that objective by performing a SWOT analysis and researching the competition. You'll emerge with a solid business case for serving your target audience with strategic and helpful content marketing, and curated stories, published consistently across your owned and social media properties.
Programme Structure
The program focuses on:
- Digital Communications
- Goal Setting
- Goal Analysis
- Content Marketing
- Content Curation
- AI Research
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Communication Studies Strategic Management View 30 other Short Courses in Communication Studies in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- All micro courses are open to everyone and there are no prerequisites or “application” requirements.
Tuition Fee
To always see correct tuition fees
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International
559 CAD/fullTuition FeeBased on the tuition of 559 CAD for the full programme during 1 months. -
National
559 CAD/fullTuition FeeBased on the tuition of 559 CAD for the full programme during 1 months.
Funding
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