Marketing Essentials for Business Dalhousie University

Overview

Topics will cover basic marketing concepts, product and service development, strategic marketing planning, and how to keep pace in today's competitive market.

What You Will Learn

Upon completion of this course, learners will be able to:

• demonstrate a clear understanding of the marketing concept and how it applies in a real-world setting;

• demonstrate your understanding of Product Life Cycle as a basis for product management;

• identify the difference between marketing strategy & tactics and how they can be used to achieve marketing objectives;

• discuss the importance of positioning & differentiation and how they can be utilized as competitive strategic tools;

• utilize different pricing strategies;

• identify distribution objectives and how channel members can help in achieving them;

• explain common marketing communication methods and when to apply them; and

• develop a workable marketing plan that incorporates objectives, strategies, tactics & control measures.

Microcredential

Dalhousie University's Marketing Essentials for Business programme provides learners with the opportunity to earn a microcredential. A microcredential is evidence of a skill or competency that is employment related. Dalhousie microcredentials are developed in collaboration with employers, industries, and/or organizations that relate to the content. A microcredential can be displayed on social media pages, digital resumes, personal webpages, and in email signatures. To earn the microcredential in this course, learners will need to successfully complete a competency-based assessment.