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Overview
What you will learn
By taking the Marketing Essentials for Business course offered by Dalhousie University , you will learn:
- How to use marketing concepts to meet and sustain customers needs and interest
- The difference between marketing strategies and marketing tactics
- The key tactical elements of marketing
- How to develop, price, promote and distribute your own product or service
- The different components that make up a good marketing plan and how to develop an objective-based marketing plan
- Why social media must be incorporated in your marketing campaign activities
Programme Structure
The program focuses on:
- What is Marketing?
- Market Segmentation & Targeting
- Product Development & Management
- Marketing Strategy
- Positioning & Differentiation
- Pricing Strategies
- Place – Distribution Channels
- Promotion & IMC
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- Starting
- Apply before
-
More details
- We recommend registering no later than 48 hours prior to the start of the course.
Language
English
TOEFL® IBT 35
Delivered
Online
- Self-paced
Disciplines
Marketing View 24 other Short Courses in Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
TOEFL® IBT 35
Other requirements
General requirements
- No requirements needed.
Tuition Fee
To always see correct tuition fees
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International
1045 CAD/fullTuition FeeBased on the tuition of 1045 CAD for the full programme during 3 months. -
National
1045 CAD/fullTuition FeeBased on the tuition of 1045 CAD for the full programme during 3 months.
Funding
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