Strategic Communications Dalhousie University

Overview

On this Strategic Communications programme from Dalhousie University you'll cover everything from employee communication to media relations, to the changing nature of public communications in a digital landscape. 

Key facts

• The course content will blend a theoretical overview with a practical application of public communications, focusing on learning by doing – writing, public speaking, media relations and more – on your own and with your peers. 

• Participants will recognize how strategic public communications enables an organization to create and maintain meaningful relationships with its ‘public,’ safeguard its reputation, and communicate effectively in an information-laden society.

What You Will Learn

• analyze communication methods;

• create strategic communication practices;

• recognize the ethical and social responsibilities that accompany public relations (PR)

• realize the individual and collective responsibilities of the public relations function and its importance as a critical leadership skill; and

• implement practical tactics and strategies through newly-honed communication skills.