Strategic Communications Dalhousie University

Overview

Study the foundational elements of public communications and its many facets. You'll cover everything from employee communication to media relations, to the changing nature of public communications in a digital landscape. 

Dalhousie University's Strategic Communications participants will recognize how strategic public communications enables an organization to create and maintain meaningful relationships with its ‘public,’ safeguard its reputation, and communicate effectively in an information-laden society.

What You Will Learn

Upon completion of this course, learners will be able to:

• analyze communication methods;

• create strategic communication practices;

• recognize the ethical and social responsibilities that accompany public relations (PR)

• realize the individual and collective responsibilities of the public relations function and its importance as a critical leadership skill; and

• implement practical tactics and strategies through newly-honed communication skills. 

Microcredential

This course provides learners with the opportunity to earn a microcredential. A microcredential is evidence of a skill or competency that is employment related. Dalhousie microcredentials are developed in collaboration with employers, industries, and/or organizations that relate to the content.Programme Design A microcredential can be displayed on social media pages, digital resumes, personal webpages, and in email signatures. To earn the microcredential in this course, learners will need to successfully complete a competency-based assessment.