4.0 Read 52 reviews
Overview
What you will learn
By the end of this Media Release Writing Course - Write and Promote a Press Release course offered by University of Sydney , you should be able to:
- choose the right news angle from eight core possibilities
- replicate an effective press release structure
- cross-check that their press release information incorporates the six W's
- choose one of four timeless styles for their attention-grabbing heading
- edit their press release so it avoids the four basic pitfalls of the amateur writer
- develop a cross-promotion plan that follows a basic three-part structure
Programme Structure
The program focuses on:
- Plan
- Know what makes ‘news’
- Refine your goals
- Understand the audience
- Develop the news angle
- Research
- Establish keywords
- Uncover engaging facts
- Use reliable sources
- Obtain quotes from relevant spokespeople
- Write
- Use a classic press release structure
- Place search engine keywords correctly
- Write effective headlines
- Link ideas clearly
- Review
- Check for media-friendly language
- Tighten and clarify expression
- Tighten phrasing
- Proofread for consistent style
- Promote
- Maintain a current database
- Cultivate media relationships
- Build hype ahead of the release
- Tap into social media and social bookmarking sites
- Cross-promote with strategic partners
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Media Management View 6 other Short Courses in Media Management in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sydney and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
CRICOS Number: 0026A
This training course is suitable for:
- early career professionals
- small business owners
- executives transitioned into marketing roles
- PR and marketing practitioners
Tuition Fee
To always see correct tuition fees
-
International
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days. -
National
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days.
Living costs for Sydney
1882 - 3547 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content