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Overview
What you will learn
By the end of this Content Marketing course offered by University of Sydney , you should be able to:
- approach content marketing from a strategic understanding of how it impacts a customer’s buying decision and relationship with a business or brand
- assess your audience and customer demographics to determine the types of content they will engage with
- utilise low-cost, no-cost tools to produce on-brand and engaging content
- develop a structured and strategic content marketing calendar that is time-efficient to produce, schedule and manage
- analyse content and customer feedback to review its performance
- structure a balanced and effective content calendar for your business
- evaluate content for performance, engagement and appeal
Programme Structure
The program focuses on:
- The role of content marketing in a customer’s journey and social media platforms today
- How content is used to develop trust, credibility and understanding of a customer’s needs
- How to profile a customer base to establish customer groups
- How to profile a customer group to identify the types of content they will respond to
- The types of content that can be produced and distributed across social platforms
- The best practice for content marketing across each social platform – Facebook, Instagram, LinkedIn, YouTube and Twitter
- Low-cost, no-cost ways to produce content that reflects your brand or business utilising tools, apps and guidelines
- How to distribute and post content on social media platforms both natively and using scheduling tools
- How to create a content plan for your business
- How to create content production plans
- How to evaluate the performance of content marketing
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Media Management Digital Marketing View 6 other Short Courses in Media Management in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sydney and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
- CRICOS Number: 0026A
- No prior experience in content marketing is needed but having access to social media platforms is required to actively participate in class.
Tuition Fee
To always see correct tuition fees
-
International
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days. -
National
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days.
Living costs for Sydney
1882 - 3547 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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