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Featured byThe University of Sydney
Overview
Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge.
Outcomes
By the end of this Content Marketing course offered by The University of Sydney, you should be able to:
- approach content marketing from a strategic understanding of how it impacts a customer’s buying decision and relationship with a business or brand
- assess your audience and customer demographics to determine the types of content they will engage with
- utilise low-cost, no-cost tools to produce on-brand and engaging content
- develop a structured and strategic content marketing calendar that is time-efficient to produce, schedule and manage
- analyse content and customer feedback to review its performance
- structure a balanced and effective content calendar for your business
- evaluate content for performance, engagement and appeal
Programme Structure
Content includes:
- The role of content marketing in a customer’s journey and social media platforms today
- How content is used to develop trust, credibility and understanding of a customer’s needs
- How to profile a customer base to establish customer groups
- How to profile a customer group to identify the types of content they will respond to
- The types of content that can be produced and distributed across social platforms
- The best practice for content marketing across each social platform – Facebook, Instagram, LinkedIn, YouTube and Twitter
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Newtown, Australia
Disciplines
Media Management Digital Marketing View 11 other Short Courses in Digital Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 00026A
- No prior experience in content marketing is needed but having access to social media platforms is required to actively participate in class.
Student Insurance via Studyportals Partner
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents500 AUD / full≈ 500 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents500 AUD / full≈ 500 AUD / full
Additional Details
- A$500.00 - A$560.00
Funding
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