4.3 Read 14 reviews
Overview
What you will study
This Online Marketing Strategies in Business course offered by CQUniversity Australia will evaluate their effectiveness and the level of antagonism they elicit in online media users. An exploration of new marketing strategies for online platforms that reflects the post-marketing world of the twenty-first century will be described. Marketing in an online, post-marketing world entails a new form of communication that veers away from traditional advertising techniques that are directed at passive consumers. Instead, savvy marketing strategies must focus on creating a conversation with their customers, engaging their customers as interlocutors of consumption, that acknowledges and promotes a back-and-forth mode of communication.
Programme Structure
The program focuses on:
- Identify how digital technologies, globalisation, social media sites and instantaneous modes of communication have altered the landscape of traditional marketing
- Describe the role of consumers in online strategic marketing through social media platforms
- Outline the key elements of contemporary marketing strategies which engage the consumer as a tactic to influence their purchasing behaviour.
Key information
Duration
- Part-time
- 3 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Marketing Marketing Management View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00219C
- There are no specific entry requirements to enrol in this micro-credential , however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
- Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
Tuition Fee
Funding
Improve page content