Growth Strategies in Business Management CQUniversity Australia

Overview

This Growth Strategies in Business Management course offered by CQUniversity Australia will illustrate how each strategy impacts the growth and sustainability of an organisation. 

Key facts

• A description of market penetration strategy will demonstrate how to grow market share, via the sale of more of existing products and services to the same market. 

• Market expansion examples will demonstrate how a marketplace can grow and a company can be involved in selling more goods within that market. 

• Product expansion will be examined through creating new products or services and selling them to their existing market- offering new versions, variations to products and new services. Product expansion is explained through examples of companies staying in the same market.

Career Opportunities

• Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. 

• Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.