Introduction to Applied Behavioural Science, Certificate | Part time online | Trinity College Dublin | Ireland
Certificate Online

Introduction to Applied Behavioural Science

2 months
1500 EUR/full
1500 EUR/full
Tuition fee
Apply date
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Introduction to Applied Behavioural Science is an exciting module offered by Trinity College Dublin which will equip you with an understanding of the drivers of human behaviour, and with the necessary skills to apply these insights to improve decision making, engagement and performance within your organisations.   


The Introduction to Applied Behavioural Science module from Trinity College Dublin will provide participants with an analytical framework and set of concepts that can be used to explain human behaviour. 

The Introduction to Applied Behavioural Science course uses ‘classic’ findings and cutting-edge research from the social sciences, psychology, and neuroscience to document the interplay of forces which explain human behaviour.

We begin by interrogating the assumption that humans behave ‘rationally’. We discuss examples of departures from rationality and the insights these afford into the human condition. In doing so, we examine the impact of emotions, ‘automatic’ processes/habits, cognitive biases and ‘heuristics’ (mental shortcuts) on decision-making and behaviour. We examine the extent to which human behaviour is shaped by the environment and context rather than individual agency and choice and discuss the possibility of using ‘nudges’ to steer behaviour. 

We then explore how social identities and processes (such as belief systems) influence behaviour and examine the extent to which models of behaviour change can inform the design and testing of behavioural interventions. Finally, we discuss the ethics of applying behavioural insights, particularly within a digital environment. 

While the module will provide participants with a solid grasp of the theory which underpins behavioural science, there will be a strong emphasis on teaching participants how to apply this knowledge in a variety of real-life organisational contexts. 

On completion of the module, you will: 

  • Understand the psychological, sociological and economic processes that drive human behaviour. 
  • Appreciate the role of context in shaping decisions and choices. 
  • Grasp how behavioural insights can be applied to change behaviour and to improve a wide-range of outcomes within organisations. 

Programme Structure

What Topics will you Cover? 

  • What is behavioural science?  
  • Why do we make poor decisions, based on our cognitive biases and heuristics? 
  • How does the social context influence our behaviour? 
  • How can behavioural science insights, including ‘nudges’ and ‘choice architecture’, be used to change behaviour? 
  • How can the effectiveness of behavioural science applications be tested? 
  • Real-world applications of behavioural science, such as in recruitment, market research, product design, negotiation, and worker wellbeing. 
  • What are the ethical implications of using behavioural science to change behaviour?   
  • Behavioural science in a digital environment, such as nudges in website design.  


The module will be delivered by Professor Diane Pelly of the Department of Sociology, School of Social Sciences and Philosophy, Trinity College Dublin. Diane has qualifications in business and economics as well as in psychology and worked for nineteen years in banking and finance. She is currently completing a doctoral degree in behavioural economics on work practices and worker wellbeing. 

Key information


  • Part-time
    • 2 months

Start dates & application deadlines





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • You can enroll on the course directly via the PayPal link below. The course fee includes access to the course materials via Blackboard (Trinity’s virtual learning environment) for the duration of the course. Participation in this CPD course does not include access to the Trinity Library or any other student services (including a student identity card). 
  • Places are limited as class sizes are small, with up to 30 per class, so enroll as soon as possible to secure your place on the course. 

Technological requirements

Participants will need to have access to a laptop with a working camera and microphone. They will be encouraged to critically engage with the materials and to actively contribute to group discussions and activities. 

Tuition Fee

To always see correct tuition fees
  • International

    1500 EUR/full
    Tuition Fee
    Based on the tuition of 1500 EUR for the full programme during 2 months.
  • EU/EEA

    1500 EUR/full
    Tuition Fee
    Based on the tuition of 1500 EUR for the full programme during 2 months.


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Introduction to Applied Behavioural Science
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