Design Thinking for Strategic Innovation

Overview

To be truly innovative, we must elicit and seek to understand the perspectives of those impacted by the products, services and policies we develop. Effective design is user-centred, addresses a tangible problem and is rooted in human empathy. 

If as organisations and individuals, we focus on addressing human needs, through problem identification, insight generation and deferral of judgement, it will dramatically increase the likelihood of viable solutions, meaningful impact and ultimately competitive advantage.

This Design Thinking for Strategic Innovation programme from Trinity College Dublin is a deep dive into the power of creative problem-solving and human-centred design thinking methodology. 

It explores how our approach to problem-solving can have a significant impact on the proposed solution. It introduces tools and techniques that place human beings at the centre of the process, ensuring that we are solving the right problem for the right audience and not being guided by our own assumptions. 

With this understanding, leaders can identify what might be affecting a team's successful approach to problem-solving and innovation.

Leaders will leave the programme with a clear implementation plan to introduce and embed this human-centred approach across their organisational processes, strategy and culture.

What are the programme outcomes?

Specifically, this programme is designed for mid-seniors and will enable them to:

• Foster a culture of originality, ingenuity and creativity in themselves, their teams and their organisations.
• Drive product and service solutions that are needs focused, with a persistent emphasis on the customer.
• Integrate Design Thinking into the Strategic and Change Management practices of their organisation.