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Overview
An overview of market research and its value to making informed decisions will be presented in the Marketing Plan Essentials for Small Business Entrepreneurs course offered by CQUniversity Australia.
Career Opportunities
- Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession.
- Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.
Programme Structure
You will learn to:
- Determine the marketing mix with a focus on the 4Ps
- Construct a customer persona to determine appropriate mix for business expansion
- Explore the use of market research to inform marketing decisions
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Entrepreneurship Marketing View 11 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
CRICOS: 00219C
- There are no specific entry requirements for students enrolling in this micro-credential.
- The micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents45 AUD / full≈ 45 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents45 AUD / full≈ 45 AUD / full
Funding
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