Introduction to Social Media for Small Business CQUniversity Australia

Overview

Case studies are provided to outline how to best apply a social media marketing plan in a small business setting. This Introduction to Social Media for Small Business course offered by CQUniversity Australia is relevant for a small business owner, sole trader or those who work in administrative roles managing social media. 

Learning Outcomes

• Outline the role and impact of social media as a marketing tool in small business

• Identify the benefits of a social media strategy and how to implement it successfully

• Identify risks in using social media for small business and how to mitigate these risks. 

Career Opportunities

• This micro-credential provides professional upskilling for business owners, or those wishing to develop their business skills.

• Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. 

• Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.