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Overview
What you will learn
Participants of the STP (Segmentation, Targeting and Positioning) Model for Small Business course offered by CQUniversity Australia will learn how to strategically apply the three step model in the small business context.
Programme Structure
The program focuses on:
- Define the three steps in the STP model
- Analyse the use of STP to inform a strategic marketing plan for small business
- Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP)
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Business Administration Strategic Management View 34 other Short Courses in Strategic Management in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00219C
- There are no specific entry requirements for students enrolling in this micro-credential.
Tuition Fee
Funding
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