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Overview
What you will learn
Customer loyalty drives growth for many businesses. If you devise incentives to attract and retain prospects, your company is more likely to succeed.
Designed for anyone seeking essential strategies to build and improve customer loyalty in their organisation, this Customer Loyalty - Create and Calculate its Value course offered by University of Melbourne is particularly useful for professionals in customer experience and marketing-related roles.
Programme Structure
The program focuses on:
- Essential customer loyalty concepts
- Explore the key drivers of customer loyalty
- Analyse innovative real-world examples of customer loyalty
- Develop a business case that justifies the value of loyal customers
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Family & Consumer ScienceWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00116K
- To be eligible for this course, you must possess an undergraduate degree in any field or have three years of relevant work experience.
Tuition Fee
To always see correct tuition fees
-
International
990 AUD/yearTuition FeeBased on the tuition of 990 AUD per year during 12 months. -
National
990 AUD/yearTuition FeeBased on the tuition of 990 AUD per year during 12 months.
Funding
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