Overview
How do consumers make decisions? What do consumers pay attention to, and how do their initial responses predict their ultimate decisions? This course provides an introduction to some of the most basic methods in the emerging fields of neuromarketing and explores the methods employed and what they mean. The course will delve in the basic brain mechanisms in consumer choice, and how to stay updated on these topics in the world of business.
Each module is worth 6 ECTS and includes 25 contact hours!
The Neuromarketing academic program at TBS Education focuses on European issues and will be particularly interesting to students (from anywhere in the world) wishing to understand the diversity and complexity of Europe.Programme Structure
Agenda:
- TBS Education’s Summer School is not all about academics – there’s more! A diverse selection of cultural and social activities will be organized during the TBS Education Summer School for students to get to know each other, to discover the local area, to learn about local business….and to enjoy themselves!
Key information
Duration
- Full-time
- 2 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
Credits
Delivered
Disciplines
Marketing View 15 other Short Courses in Marketing in FranceAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at TBS Education and/or in France, please visit Student Insurance Portal.
Other requirements
General requirements
- Cover Letter
- Curriculum Vitae or Resume
- Non-native English students (not enrolled in a full-time Program in English) will be tested on their language level during the application process
- Latest grade transcript
- Copy of passport
Tuition Fee
-
International
3600 EUR/fullTuition FeeBased on the tuition of 3600 EUR for the full programme during 2 months. -
EU/EEA
3600 EUR/fullTuition FeeBased on the tuition of 3600 EUR for the full programme during 2 months.
Optional Hospitality, 6-week package | 1700€
Living costs for Toulouse
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.