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Overview
Key facts
- Strategic marketing and branding today are evolving rapidly, driven by powerful shifts toward sustainability, digital transformation, community engagement, and deeper consumer insights. This program provides a comprehensive understanding of these contemporary trends and equips students with essential skills to navigate and lead in this dynamic landscape.
- Students will explore strategic marketing methodologies, including market and competitive intelligence, positioning and marketing planning. Branding modules will delve into building powerful master brands, refining brand narratives, managing brand hierarchies, and creating meaningful brand equity. The course also emphasizes digital-first strategies, experiential branding, and purpose-driven, sustainable branding practices.
Programme Structure
The courses will enable you to:
- Segment markets effectively and precisely target consumer groups.
- Conduct thorough benchmarking and competitive analyses.
- Identify clear differentiation axes and leverage them to develop impactful market positioning.
- Build compelling value propositions and design targeted marketing activations.
- Build, manage, and sustain strong brands over time.
- Bolster brand equity through specialized digital and sustainability-driven marketing activities.
Key information
Duration
- Full-time
- 10 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Delivered
On Campus
Campus Location
- Jouy-en-Josas, France
Disciplines
Marketing Sustainable Development View 11 other Short Courses in Marketing in FranceWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Summer Programs are open to participants of all domains and who are seeking a high-level academic experience, whether the topic is a new or familiar one. They should have at least one year of post-high school studies behind them at the time of the program and a maximum of 4 years' work experience in the field of the program they are applying to.
- In order to benefit in full from the experience, both inside and outside of the classroom, applicants should be able to understand spoken English with relative ease and express themselves fluently and spontaneously. An overall CEFR level C1 is therefore required, including level C1 specifically in the Speaking and Listening components.
- Please note that we take an advisory-based approach to your application, so given your background, the team may recommend an alternative program.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at HEC Paris and/or in France, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3500 EUR / full≈ 3500 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals3500 EUR / full≈ 3500 EUR / full
Additional Details
- €3,500 for full-time students
- €4,200 for young professionals
Living costs
Jouy-en-Josas
France
640 - 950 EUR / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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