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Overview
Key facts
Brand Purpose Marketing has become of paramount importance. It involves not only explaining the sustainability initiatives, but also changing customer behavior in ways that help the planet & its inhabitants.
In HEC Paris's Sustainability Marketing class you will learn about the range of sustainability initiatives companies are undertaking throughout the value chain, and how they are communicating those programs in different ways through compelling advertising, public relations, packaging, in-store signage & more.Programme Structure
Courses include:
- Identify successful sustainable brands that address the 17 United Nations Sustainability Goals, including their marketing tactics & success factors;
- Set goals and objectives for marketing sustainable products and services;
- Innovate in product & services along the value chain from raw material sourcing to design, manufacturing, distribution, to final recycling;
- Create compelling marketing messages that will change behaviors & make a difference to the planet;
- Select audiences to target and understand which messages resonate;
- Select the best marketing vehicles to get the message out in the right context;
- Understand the metrics used to measure a sustainability marketing program's success.
Key information
Duration
- Full-time
- 14 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
On Campus
Disciplines
Marketing Sustainable Development View 15 other Short Courses in Marketing in FranceAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at HEC Paris and/or in France, please visit Student Insurance Portal.
Other requirements
General requirements
- Summer Programs are open to participants of all domains and who are seeking a high-level academic experience, whether the topic is a new or familiar one. They should have at least one year of post-high school studies behind them at the time of the program and a maximum of 4 years' work experience in the field of the program they are applying to.
- In addition to the English language requirement, there are also pre-requisites for the Finance Programs. Please consult the FAQs for more details on the pre-requisites for these programs.
- Please note that we take an advisory-based approach to your application, so given your background, the team may recommend an alternative program.
Tuition Fee
To always see correct tuition fees
-
International
3200 EUR/fullTuition FeeBased on the tuition of 3200 EUR for the full programme during 14 days. -
National
3200 EUR/fullTuition FeeBased on the tuition of 3200 EUR for the full programme during 14 days.
€3,200 for full-time students€4,100 for young professionals
Living costs for Jouy-en-Josas
640 - 950 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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