Introduction To Marketing, Certificate | Part time online | University of Derby | United Kingdom
Certificate Online

Introduction To Marketing

3 months
875 GBP/full
875 GBP/full
Tuition fee
Apply date
Start date


This course introduces you to the marketing principles and concepts, marketing planning, analysis and decision-making. You will learn about the tools and techniques required for business to succeed in a competitive marketplace.University of Derby offers the Introduction To Marketing programme. 


Key facts

The latest trends in marketing and consumer behaviour are discussed.This course discusses the ways companies can stay customer-focused and competitive and will introduce you to the application of marketing tools and plans in a business environment. It explains the role and function of marketing and how marketing activities can be applied in practice.

University of Derby's Introduction To Marketing programme will teach you more about this topic. 

Programme Structure

Courses include:

  • to modern marketing concepts
  • Analysing the marketing environment
  • Market segmentation, targeting and positioning
  • Marketing orientations and strategies
  • Service marketing
  • Marketing mix and extended mix
  • Marketing plan evaluation
  • Marketing ethics

Key information


  • Part-time
    • 3 months

Start dates & application deadlines




20 alternative credits



Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

You will need A-levels or equivalent qualifications such as a BTEC certificate or diploma, an international baccalaureate, OU credits, an access to HE diploma, Scottish highers or Irish leaving certificate.

We’ll also consider all the information that you include in your application, including evidence of any relevant experience which demonstrates you have the potential to succeed on this online learning course.

Tuition Fee

To always see correct tuition fees
  • International

    875 GBP/full
    Tuition Fee
    Based on the tuition of 875 GBP for the full programme during 3 months.
  • National

    875 GBP/full
    Tuition Fee
    Based on the tuition of 875 GBP for the full programme during 3 months.


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Introduction To Marketing
University of Derby
Introduction To Marketing
University of Derby


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