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Featured byUniversity of Surrey
Overview
The pace of change within the hotel, tourism and hospitality sector is intense. Keeping up with the latest strategy for revenue management is essential to ensure business growth.
Features
Course leaders for this Revenue Management module at the University of Surrey have 40 years’ of experience between them within independent and large hotel groups.
They understand and can articulate the challenges around seasonality, yield management and the pressure of adapting pricing to suit demand.
Programme Structure
Courses include:
- Distribution and transaction costs
- Market segmentation
- Pricing and its relationship to value
- Revenue management: its evolution and future
- The customer, who they are, how they book and how to reach them
- The importance of online reputation and reviews
- Trends around the management of big data
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Dates to be confirmed.
Language
English
Delivered
On Campus
Campus Location
- Guildford, United Kingdom
Disciplines
Economics View 100 other Short Courses in Economics in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Entry requirements:
- There are no formal entry requirements for this course.
- This course is targeted at current revenue managers and colleagues seeking to develop their understanding of revenue management from serviced apartments, bed and breakfast, resort and spas or residential conference venues.
Tuition Fees
Additional Details
- Fees are to be confirmed
Living costs
Guildford
United Kingdom
660 - 1140 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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