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Overview
Key features
Participants in this Major and Principal Gifts course offered by Coursera in partnership with UC Davis will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship.
Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.
Programme Structure
Course structure:
- Opening the Door with Pre-Call Contacts
- Objectives of an Initial Visit
- Donor Interest and Strategies
- The Structure of a Successful Solicitation Strategy
- Practice the Ask and Negotiation
Key information
Duration
- Part-time
- 14 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Corporate Social Responsibility View 10 other Short Courses in Corporate Social Responsibility in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
- This course is aimed at fundraising professionals and learners who want to develop skills in major gift fundraising, including identifying, cultivating, and engaging donors to secure and manage significant contributions.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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