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Overview
You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision?
With this Research Report - Delivering Insights course offered by Coursera in partnership with UC Davis, you will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.
What you'll learn
Synthesize research findings and develop insights
Assess the changing roles of digital and traditional advertising
Apply storytelling strategies in presentations
Demonstrate effective presentation skills and deliver insights
Programme Structure
Course structure:
- Measuring Various Marketing Efforts
- Advertising and Your Market Research Plan
- Designing a Digital Advertising Framework
- Attributing Sales to Advertising
- Strategizing Social Media and Word of Mouth
- Building and Tracking Your Social Media Marketing Plan
Key information
Duration
- Part-time
- 14 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Marketing View 94 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- At least 2 years of business experience
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
Audit: free access to course materials except graded items|Certificate: a trusted way to showcase your skills|A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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