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Overview
Features
In this Quantitative Research course offered by Coursera in partnership with UC Davis, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
- Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions.
- Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey.
- Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix.
- Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.
Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
Programme Structure
Course structure:
- Designing and Implementing a Quantitative Survey
- Delineating the Market Segment
- Selecting the Survey Methods
- Maximizing Response Rates
- Maximizing Response Rates: Administering a Survey
- Maximizing Response Rates: Level of Trust
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing View 94 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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