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Overview
In this Quantitative Research course offered by Coursera in partnership with UC Davis, you will assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions.
Furthermore, you will design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey.
In week 3, you will analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix.
Finally, you will predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.What you'll learn
- Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
- Design an effective questionnaire by applying best practices for writing questions and response options
- Launch your survey to the target audience using a quantitative survey platform and get back results
- Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
Programme Structure
Course structure:
- Designing and Implementing a Quantitative Survey
- Delineating the Market Segment
- Selecting the Survey Methods
- Maximizing Response Rates
- Administering a Survey
- Level of Trust
Key information
Duration
- Part-time
- 14 days
- 9 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing View 91 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
- This course is aimed at learners and marketing professionals who want to design, implement, and analyze quantitative research and surveys to support data‑driven marketing decisions.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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