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Overview
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights.
And that’s where you come in as a market researcher. This Research Proposal - Initiating Research course offered by Coursera in partnership with UC Davis, will only scratch the surface and provide you a foundational understanding of this field.
You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.
What you'll learn
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Programme Structure
Course structure:
- Secondary and Internal Research
- The Importance of Secondary and Internal Research
- Secondary and Internal Research in the Planning Process
- Starting Cold with Secondary and Internal Research
- Pros and Cons of Secondary and Internal Research
- Three Levels of a Professional Market Researcher
- Budget Considerations While Initiating Market Research
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing View 91 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- At least 2 years of business experience.
- This course is aimed at learners interested in market research who want to develop foundational skills in planning research, evaluating data sources, and creating professional research proposals.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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