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Overview
In The Strategy of Content Marketing course offered by Coursera in partnership with UC Davis, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Skills you'll gain
- Management
- Writing
- Content Marketing
- Copywriting
Programme Structure
Course structure:
- The Strategic Context (7A Framework)
- Overview of the 7A Framework
- The First 2 A's of the Framework: Agility & Authenticity
- Stealing Headlines for Attention
- Capturing Audience Attention
- Actions Steps 1, 2, 3
- Call-to-Action & Risk Reversal
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing View 94 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- Some related experience required
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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