4.3 Read 9 reviews
Overview
This American Politics, Foreign Policy, and US-India Ties course is offered by Coursera in partnership with O.P. Jindal Global University.
Learn Machine Learning Techniques in Marketing.
This 5-course Specialization from Jindal Global Business School (JGBS) is for marketing professionals, and anyone interested in gaining greater knowledge of how to conceptualize effective marketing strategies and decisions using Machine Learning (ML) and Decision Science.
What you'll learn
You will create a digital marketing plan and an Ad Campaign on Google Ads using KPIs to evaluate the performance of campaigns.
You will use Google Analytics, Google search engine, Python programming language, and Anaconda Navigator to make informed marketing decisions.
You will also use text mining techniques for sentiment analysis and customer feedback analysis in marketing.
Skills you'll gain
- Google Analytics
- Python Programming Language
- Anaconda navigator
- Sentiment Analysis
- Text mining techniques
Get more details
Visit programme websiteProgramme Structure
Courses included:
- Supervised Learning and Its Applications in Marketing
- Unsupervised Learning and Its Applications in Marketing
- Introduction to Decision Science for Marketing
- Text Mining for Marketing
- Digital Marketing Analytics
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 3 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Digital Marketing Machine Learning View 114 other Short Courses in Digital Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 3 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 3 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Improve page content