Strategic Technology Management Coursera

Overview

Participants learn tools 1) to gain strategic advantage as they manage and respond to technological and business model change, 2) to leverage technological changes to deliver new value that customers appreciate, and 3) to effectively lead innovation initiatives with this Strategic Technology Management Specialization offered by Coursera in partnership with University of Illinois.

Key facts

• The success of modern companies depends critically on their manager’s ability to generate strategic innovation which leverages technological and market changes.

• A key part of the equation is delivering new products that deliver exceptional customer value.  Another essential element is implementing innovation initiatives effectively.  

• The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who look to gain a well-rounded knowledge of technology management through courses that integrate the areas of strategic innovation, customer centric product development, and managing innovation.

Topics covered include:

• Understanding the strategic impact of technological change on markets 

• Strategies to characterize innovation situations and develop strategic responses 

• Business model and platform-centric innovation 

• Understanding unmet customer needs to identify innovation opportunities 

• Delivering new products that deliver exceptional customer value

• Designing organizations that navigate established and new businesses simultaneously

• Leading innovation teams 

• Designing and leading change initiatives for innovation

Skills you'll gain

• Strategy

• Innovation

• Leadership and Management

• Strategy and Operations

• Market Research