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Coursera 4.3 (9)
Overview
This Data Science for Marketing course offered by Coursera in partnership with University of Colorado System is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling, machine learning, and decision-making. This program covers statistical concepts, predictive analytics, and decision optimization, ensuring a well-rounded understanding of how to apply data science in marketing. Participants will learn to interpret data, forecast trends, and make data-driven marketing decisions, enhancing both customer engagement and business profitability.
Applied Learning Project
Students will use data visualizations and statistical outputs to interpret marketing data for real-world applications. The instructor provides several sample cases through which learners can apply skills taught in the courses. Learners have the opportunity to practice predicting how marketing actions influence customer behavior.
Skills You Will Gain:
- Regression Modeling
- Machine Learning
- Advanced Statistical Techniques
- Machine Learning in Marketing
- Predictive Analytics and Decision-Making
- Customer Behavior Analysis
- Strategic Marketing Decisions
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Visit programme websiteProgramme Structure
Courses include:
- Customer Data Analytics for Marketers
- Regression Modeling for Marketers
- Machine Learning for Marketers
- Time, Change, and Decisions for Marketing
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 4 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Data Science & Big Data View 159 other Short Courses in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Intermediate level
- At least 2 years of marketing or business experience.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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