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Overview
Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media. They can drive sales, increase client involvement, build community, or establish and maintain brand identity. With thoughtful planning, these coordinated, persuasive messaging programs can also be deployed to solve communication problems for a brand or organization.
In this Strategic Communication Campaigns course offered by Coursera in partnership with University of Colorado Boulder you will learn how to plan, implement, and evaluate integrated communication campaigns for your own organization or business.
This is the “quick and dirty” version of communication campaign planning. You will become familiar with strategies and tools to organize advertising and public relations campaigns to communicate with target audiences about your company. You will emerge from this specialization with a communication campaign plan for your organization, including objectives, strategies, and tactics.
Applied Learning Project
- Over the three courses in this specialization, you will plan and develop a communication campaign plan for your brand or organization.
- You will review and revise your campaign plan with feedback from other peers and by looking at real life professional examples to make yours even stronger!
What You Will Learn:
- Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
- Understand how to implement campaign tactics according to strategy.
- Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
- Visualize and practice campaign planning in its entirety.
Skills you'll gain
- Advertising
- Business Communication
- Communication
- Marketing Communications
- Public Relations
- Marketing
- Business Process
- Advertising Campaign
Programme Structure
Courses include:
- Integrated Communication Campaigns
- Communication Problem Definition
- Campaign Goals and Objectives
- Strategic Campaign Design
- Campaign Evaluation and Reporting
- Brand Communication Strategy
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Corporate Communication View 49 other Short Courses in Corporate Communication in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- Some prior knowledge of business strategy, communications, and advertising strategy is recommended.
- This course is aimed at learners and marketing professionals who want to develop skills in planning, implementing, and evaluating integrated communication campaigns across advertising, public relations, and digital media channels.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
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Domestic
Applies to youIn-StateFree
Additional Details
- This short course is included with Coursera Plus subscription
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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