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Overview
As unbelievable as it might sound, 94% of Senior Corporate Executives admit that their companies fail to fully understand customer needs. Over 80% of tech startups collapse early, not because of weak engineering or cash shortages, but because they invest time in products the market doesn't want or need.
This Marketing Strategy for Engineers and Technologists course offered by Coursera in partnership with University of Colorado Boulder employs a tech-driven start-up process to teach you the skills needed to develop successful strategies to launch campaigns and operate programs to achieve financial success in dynamic tech markets. Bridge the gap between abstract product development and profitable sales as you develop a marketing strategy for a real-world technology startup of your choice. Many startups fall into "The Chasm," underestimating customers' desires, leading to their demise. Validate ideas and propel your startup to flourish in today's competitive landscape!
This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience.
What You Will Learn:
- Develop strategic, entrepreneurial marketing plans for products or services or a company.
- Apply state-of-the-art frameworks towards analyzing marketing problems presented in industry examples.
- Apply key marketing concepts and digital advertising channels and deploy real-world implementations, such as via Google Ads campaigns.
Skills You Will Learn:
- Data-Informed Decision-Making
- Strategic Analysis
- Market Research
- Forecasting
- Social Media Marketing
- Competitor Analysis
- Google Ads
- Public Relations and Sponsorships
- Strategic Planning
- Digital Marketing
- Branding
- Startup Funding
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Market Research and Analysis for Tech Industries
- Digital Media and Strategic Planning in Technology Markets
- Building and Pitching Marketing Campaigns in Tech Industries
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 5 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Engineering Management View 159 other Short Courses in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner level
- Recommended experience: No background required, but courses is intended for engineers and tech-focused professionals.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 5 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 5 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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