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Overview
As unbelievable as it might sound, 94% of Senior Corporate Executives admit that their companies fail to fully understand customer needs. Over 80% of tech startups collapse early, not because of weak engineering or cash shortages, but because they invest time in products the market doesn't want or need.
This Marketing Strategy for Engineers and Technologists Specialization offered by Coursera in partnership with University of Colorado Boulder employs a tech-driven start-up process to teach you the skills needed to develop successful strategies to launch campaigns and operate programs to achieve financial success in dynamic tech markets.
Key facts
- Bridge the gap between abstract product development and profitable sales as you develop a marketing strategy for a real-world technology startup of your choice. Many startups fall into "The Chasm," underestimating customers' desires, leading to their demise. Validate ideas and propel your startup to flourish in today's competitive landscape!
- This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform.
- The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors.
- With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience.
Skills you'll gain
- Data-Informed Decision-Making
- Strategic Analysis
- Market Research
- Forecasting
- Social Media Marketing
- Competitor Analysis
- Google Ads
- Public Relations and Sponsorships
- Strategic Planning
Programme Structure
Courses include:
- Market Research and Analysis for Tech Industries
- Digital Media and Strategic Planning in Technology Markets
- Building and Pitching Marketing Campaigns in Tech Industries
Key information
Duration
- Part-time
- 5 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Marketing Engineering Management View 22 other Short Courses in Engineering Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner level
- Recommended experience: No background required, but courses is intended for engineers and tech-focused professionals.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $59/month, cancel anytime or $399/year with 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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