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Coursera 4.3 (9)
Overview
With the increasing adoption of remote and hybrid work, effective communication in a corporate setting has become more critical than ever. This Corporate Communications course offered by Coursera in partnership with University of California Irvine is designed to help you unlock the secrets of effective communication and build a strong, cohesive corporate culture. Learn how to harness the power of transparency and storytelling to connect with your audience and foster collaboration within your organization. Discover how a well-crafted mission statement, values, and DEI initiatives can build a strong corporate culture. This specialization also covers the art of external communications, teaching you how to promote your corporate brand, communicate effectively with media and investor relations, and build lasting relationships with your customers. Plus, learn how to leverage social media to encourage two-way communication and foster a sense of community around your brand. This specialization is ideal for professionals seeking to advance their careers in corporate communications or individuals aiming to enter this dynamic field with a strategic mindset.
By the end of this specialization, you will be able to:
- Identify terms, tools, and strategies for corporate communication
- Analyze professional scenarios to select the best communication strategy for the situation
- Discuss various types of communication and their applications
Applied Learning Project
Throughout the specialization, learners will work with real-world corporate communication scenarios. To close, learners will showcase their knowledge in a final exam, where they will apply concepts from all three courses to improve organizational communication.
What You Will Learn:
- Identify terms, tools, and strategies for corporate communication
- Reflect upon and discuss various forms of communication in a variety of situations
- Analyze professional scenarios to select the best communication strategy for the situation
Skills You Will Gain:
- Employee Retention
- Audience Segmentation
- Diversity and Inclusion
- Crisis Communication
- Engagement Strategies
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Introduction to Corporate Communications
- Internal Communications Framework
- External Communications Channels
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 3 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Corporate Communication View 60 other Short Courses in Corporate Communication in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner level
- No previous experience is required.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 3 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 3 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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