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Overview
Within Communications and Marketing course at the University of Warwick the you will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics.
In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders.
Learning Outcomes
The main learning outcome of this course is that students will become familiar with and develop the ability to confidently manage in the new world of communications and marketing.
Students will:
- Understand the application of modern marketing and communication techniques in a wide range of business and professional situations
- Understand how business and professional objectives can be achieved using modern communications and marketing techniques
- Understand how new business models evolve and how they may require adoption of new communications and marketing techniques
- Be able to apply their learning to development of professional careers and to advancing organisational performance
Programme Structure
The topics to be covered include:- What is Marketing? The Marketing Environment
- Consumer Behaviour
- Marketing Research
- Segmentation, Targeting and Positioning
- Branding
- Products, Services and Innovation
- Pricing and Channels
- Promotion and Communicating Value
- Digital Marketing
- Planning and Budgeting
- Relationships and Responsibility
Key information
Duration
- Full-time
- 21 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Credits
3 alternative credits
3-4 credits (US) 7.5 ECTS points (EU)
Delivered
On Campus
Campus Location
- Coventry, United Kingdom
Disciplines
Communication Studies Marketing View 43 other Short Courses in Communication Studies in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no prerequisites for this course. This course is open to students studying any discipline at University level.
- We welcome individuals from all backgrounds, including students who are currently studying another subject but who want to broaden their knowledge in another discipline.
- Students should also meet our standard entry requirements and must be aged 18 or over by the time the Summer School commences and have a good understanding of the English language.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3300 GBP / full≈ 3300 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents3300 GBP / full≈ 3300 GBP / full
Additional Details
For any students in full-time education at any University or College worldwide: £2460
Living costs
Coventry
United Kingdom
656 - 1057 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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