4.2 Read 92 reviews
Featured byUniversity of Essex
Overview
This Essex Business School Summer Sessions course from University of Essex explores the transformative role of AI in shaping modern marketing strategies.
Designed for undergraduate students, the course delves into how AI empowers marketers to personalise experiences, gain deep consumer insights, optimise content, and measure campaign effectiveness.
Students will learn about key AI applications in areas such as predictive analytics, customer relationship management, programmatic advertising, and social media marketing.
Key Facts
- To provide you with a comprehensive understanding of the applications of AI in marketing, including its potential to enhance consumer engagement, optimise campaigns, and drive business growth.
- To critically analyse the ethical and societal implications of AI in marketing, including issues of privacy, bias, and transparency, and explore strategies for responsible AI use.
- To equip you with practical skills to leverage AI tools and technologies for tasks such as predictive analytics, personalisation, and content optimisation in marketing contexts.
Programme Structure
Courses include:
- AI-Powered Customer Insights
- Personalisation in Marketing
- AI in Advertising and Media Buying
- AI-Powered Customer Relationship Management (CRM)
- Ethical Implications and Challenges of AI in Marketing
- AI in Social Media Marketing
- Measuring ROI and Campaign Effectiveness with AI
Key information
Duration
- Full-time
- 14 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
IELTS 5.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Delivered
On Campus
Campus Location
- Colchester, United Kingdom
Disciplines
Business Administration View 131 other Short Courses in Business Administration in United KingdomWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 5.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Please note that applicants must be 18 years or older at the time of the programme.
- All applicants are required to hold an English language qualification IELTS 5.5 or equivalent.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents900 GBP / module≈ 900 GBP / module -
Domestic Applies to you
Applies to youCitizens or residents900 GBP / module≈ 900 GBP / module
Living costs
Colchester
United Kingdom
660 - 1140 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content