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Overview
Marketing may seem like a series of ever-changing tactics and tools – this Developing a Marketing Strategy in the Arts programme from Guildhall School of Music & Drama will explore why it’s important to not just jump on the latest trend but to take time to consider the big picture and deliver thoughtful strategic marketing that plugs directly into your organisation’s vision, mission and values.
What can I expect?
You can expect to:
- Gain a thorough understanding of what marketing is (and isn’t!) and why it is crucial to embed a solid strategy before getting to tactics
- Learn how to put together a marketing strategy that’s fit for the scale of your organisation, and get buy in from key stakeholders
- Learn how to create a marketing campaign plan, deliver activity and evaluate performance
- Gain a deeper understanding of the role marketing plays in arts and cultural organisations
- See real-world examples of best practice arts marketing
Programme Structure
- To obtain more information about this programme, we kindly suggest you to visit the official website of the programme.
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Wednesday evenings on 22, 29 April, 6, 13, 20, 27 May
Language
English
IELTS 6
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Liberal Arts View 28 other Short Courses in Liberal Arts in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 6
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- We welcome participants from all ages 18 and over
- Participants must have sufficient English language skills in order to fully engage with the course
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents219 GBP / full≈ 219 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents220 GBP / full≈ 220 GBP / full
Funding
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