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Overview
In this Consumer Behaviour short course at the University of Aberdeen, you’ll join highly experienced marketers, academics and researchers online to develop your holistic understanding of consumer behaviour.
You’ll go beyond the traditional textbook approach to studying this subject, exploring practice as well as theory, and accessing fascinating research in this field.
Careers
This course is valuable learning for those working in or towards a career in marketing. It can help you work towards or progress in roles including:
- Marketing Executive
- Marketing Manager
- Marketing Researcher
You’ll also develop a range of transferrable skills in this course that are valuable across sectors, including qualitative data analysis and critical thinking.
Programme Structure
You’ll cover topics including:- historical perspectives
- methods in understanding consumers
- the introspective consumer
- self-concept
- consumer decision making and attitude change
- interpreting idiographic introspective consumption accounts
- social processes, groups and culture
- interpreting nomothetic introspective consumption accounts
- holistic consumer research
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Duolingo English Test 120
TOEFL® IBT OR
90
PTE Academic 62
IELTS 6.5
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
15 alternative credits
Delivered
Online
Campus Location
- Aberdeen, United Kingdom
Disciplines
Marketing View 65 other Short Courses in Marketing in United KingdomWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Duolingo English Test 120
TOEFL® IBT OR
90
PTE Academic 62
IELTS 6.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
This course has no formal entry requirements. You decide if it’s suitable for you.
The course is delivered at Masters level. At this level, for this course, you’d usually have at least:
- an undergraduate degree at UK honours level, or equivalent.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1045 GBP / full≈ 1045 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1045 GBP / full≈ 1045 GBP / full
Funding
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