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Overview
Features
In this Search Engine Optimisation and Paid Search course at Robert Gordon University you will learn about the tools and techniques used including keyword optimisation, on- and off-page SEO and link building strategies. You will have the opportunity to apply this to a project of your choice.
Programme Structure
On completion of the course, students will have gained an understanding of:
- the role of search marketing strategy and tactics
- search engine optimisation (SEO) to boost a website’s rank on the search engine results page (SERP)
- pay-per-click advertising (PPC)
- how to conduct keyword research
- on- and off-page SEO best practice
- link building strategies
- additional paid advertising that supports SEO and PPC efforts
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- TBC
Language
English
Credits
30 alternative credits
Delivered
Online
Campus Location
- Aberdeen, United Kingdom
Disciplines
Digital Marketing View 44 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no prerequisites for this course.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1080 GBP / full≈ 1080 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1080 GBP / full≈ 1080 GBP / full
Additional Details
- If you are domiciled in Scotland, you may be eligible for a fee-waiver place
Funding
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