Overview
Discover why consumers choose particular products, brands and services. This tuition-free course examines needs, perceptions, attitudes and social influences, helping you understand how consumer behaviour shapes purchasing patterns and informs effective marketing decisions.Programme Structure
- Foundations of Consumer Behaviour
- Psychological Influences on Consumer Decision Making
- Social, Cultural, and Environmental Influences
- The Consumer Decision Making Process
- Learning, Memory, and Attitude Formation
- Consumer Segmentation and Targeting
- Digital Consumer Behaviour and Technology Influences
- Ethics, Sustainability, and the Future of Consumer Behaviour
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 11 other Short Courses in Marketing in AustraliaWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Funding
Improve page content