Overview
Learn how reliable evidence supports effective marketing decisions. This tuition-free course explores research methods, market information gathering and data interpretation, helping you understand how to identify customer needs, evaluate market trends and generate actionable business insights.Programme Structure
- Introduction to Marketing Research
- Research Design and Problem Definition
- Sampling Techniques in Marketing Research
- Qualitative Research Methods
- Quantitative Research Methods
- Measurement, Scaling, and Questionnaire Design
- Data Analysis and Interpretation
- Reporting and Presenting Marketing Research Insights
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 14 other Short Courses in Marketing in AustraliaWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
Improve page content