Overview
Learn how organisations differentiate their services and build lasting customer relationships. This tuition-free course examines service quality, customer expectations, experience management and relationship development, highlighting how these factors contribute to customer satisfaction and competitive advantage.Programme Structure
- Understanding the Nature of Services
- Consumer Behaviour in Service Contexts
- Service Design and Process Management
- Managing Service Quality and Customer Satisfaction
- Service Recovery and Complaint Handling
- People, Technology, and the Service Experience
- Pricing, Communication, and Service Promotion
- Global Service Strategies and Innovation
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 21 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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