Overview
Discover how valuable and relevant content attracts audiences and builds trust over time. This tuition-free course explores storytelling techniques, audience research, distribution channels and engagement strategies that support brand awareness, meaningful connections and long-term marketing objectives.Programme Structure
- Foundations of Content Marketing
- Audience Insights and Content Planning
- Content Creation Strategies and Formats
- Storytelling and Brand Narrative
- Content Distribution and Channel Management
- Search Optimisation and Content Performance
- Content Governance, Ethics and Cultural Considerations
- Measuring Success and Future Trends in Content Marketing
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 16 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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