Overview
Explore how organisations use events to connect with audiences and communicate brand messages. This tuition-free course examines event planning, promotional activities, attendee engagement and outcome measurement, helping you understand how well-designed events can support marketing objectives.Programme Structure
- Foundations of Event Marketing
- Understanding Event Audiences and Behaviour
- Event Branding and Positioning
- Integrated Marketing Communications for Events
- Digital and Social Media Strategies in Event Marketing
- Sponsorship, Partnerships and Stakeholder Engagement
- Event Experience Design and Value Creation
- Measuring Event Performance and Evaluating Success
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 16 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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