Overview
Discover the complexities of marketing products and services to organisational buyers. This tuition-free course explores business purchasing behaviour, procurement decisions, customer engagement and long-term partnerships to help you understand how organisations reach and serve professional and industrial markets.Programme Structure
- Foundations of B2B Marketing in a Global Context
- Business Markets and Organisational Buying Behaviour
- B2B Segmentation, Targeting, and Value Proposition Development
- Managing Business Relationships and Networks
- B2B Product, Service, and Innovation Strategies
- B2B Pricing, Distribution, and Supply Chain Management
- B2B Integrated Marketing Communications and Digital Strategy
- Strategic Planning and Performance Measurement in B2B Markets
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 18 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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