Overview
Learn how organisations create memorable experiences that bring brands closer to their audiences. This tuition-free course explores interactive campaigns, emotional engagement and immersive marketing techniques, helping you understand how experiences shape customer perceptions and strengthen brand relationships.Programme Structure
- Foundations of Experiential Marketing
- Consumer Psychology and Experience Design
- Sensory, Emotional, and Cognitive Experience Elements
- Brand Experience and Customer Engagement
- Experiential Campaigns in Digital and Physical Environments
- Event-Based and Live Experiences
- Measuring Experiential Marketing Performance
- Global Trends and Future Directions in Experiential Marketing
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 21 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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