Overview
Understand how mobile devices create opportunities for direct and relevant customer communication. This tuition-free course examines mobile applications, messaging channels, location-based techniques and campaign planning to help you recognise how businesses connect with audiences through mobile experiences.Programme Structure
- Foundations of Mobile Marketing
- Mobile Consumer Behaviour
- Mobile Websites, UX and Responsive Design
- Mobile Applications and In App Engagement
- Mobile Advertising and Messaging Strategies
- Location Based Marketing and Personalisation
- Mobile Analytics, Measurement and Performance
- Mobile Marketing Strategy and Global Integration
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 21 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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