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Fashion Marketing: Intensive, Short Course

  • Anytime
    Application Deadline
  • 5 days
    Duration
London, United Kingdom
The Fashion Marketing: Intensive course offered at the London College of Fashon, is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.

Overview

Programme Highlights:

This is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

The Fashion Marketing: Intensive programme is offered at the London College of Fashion.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 5 days
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

The course will include:

  • Analysing the fashion market and its environments
  • Fashion marketing research
  • Identifying fashion segments and selecting target markets
  • The fashion product
  • Distribution
  • Pricing garments and fashion services
  • Integrated fashion communications
  • Consumer behaviour
  • Fashion marketing planning and determining the strategy
  • Differentiating, positioning and innovation in fashion markets
  • The fashion calendar and the role of the buyer
  • International dimension of fashion marketing
  • Marketing luxury products and other contemporary issues

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen

Tuition Fee

  • International

    595 GBP/full
    Tuition Fee
    Based on the original amount of 595 GBP for the full programme and a duration of 5 days.
  • EU/EEA

    595 GBP/full
    Tuition Fee
    Based on the original amount of 595 GBP for the full programme and a duration of 5 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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