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Overview
Key facts
This intensive one-week Fashion Marketing - Intensive (Online) course offered at the University of the Arts London (UAL) is covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
Programme Structure
Topics covered:- Analysing the fashion market and its environments
- Fashion marketing research
- Identifying fashion segments and selecting target markets
- The fashion product
- Distribution
- Pricing garments and fashion services
- Integrated fashion communications
- Consumer behaviour
- Fashion marketing planning and determining the strategy
- Differentiating, positioning and innovation in fashion markets
- The fashion calendar and the role of the buyer
- International dimension of fashion marketing
- Marketing luxury products and other contemporary issues
Key information
Duration
- Part-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Fashion Management View 65 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date version of the Google Chrome web browser
- Microphone and headphones (a headset with a microphone function is recommended)
- Webcam
- Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents700 GBP / full≈ 700 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents700 GBP / full≈ 700 GBP / full
Funding
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