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Overview
This online course from University of the Arts London (UAL), will introduce you to each stage of the fashion marketing process, giving you insights into how marketing managers plan their strategies which you can apply to engage your customers and promote your brand.
Key facts
- During lively class discussions led by an expert tutor, you will learn how brands target consumers and use new media communications to reach and excite their audiences. You’ll also learn about the psychology of fashion promotion, the characteristics of super brands, and how trends develop and can be exploited.
- As your understanding of consumers, products and markets develops, you will gain a deeper understanding of why fashion marketing is so crucial to the fashion industry, and what the future of fashion marketing might look like.
- The Fashion Marketing - Online course is very practical, and each week you will be set a realistic marketing task to complete in your own time, and each week you will receive personal tutor feedback on your work. Finally you will demonstrate what you have learnt in a presentation to your tutor and course mates of your own fashion marketing strategy.
Course Outcomes:
- Learnt how and why fashion brands target consumers
- Developed your own fashion marketing strategy
- Learnt how brands become notable
- Planned a fashion marketing mix
- An understanding of the psychology of fashion marketing
Programme Structure
Topics covered
- Developing a fashion marketing strategy
- Developing marketing campaigns
- How and why fashion brands target consumers
- Profiling customers and consumers
- Building brand recognition
- Planning a fashion marketing mix
- Researching trends – how and why we do this
- Consumer research
- Understanding USP
- The psychology of fashion marketing
- Press and PR: endorsements, sponsorship and promotion
- Understanding new media marketing and communications
- Considering the future of fashion marketing
- The difference between branding and advertising
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
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Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Fashion Management View 65 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- The latest version of Java installed on your device
- Microphone and headphones (a headset with a microphone function is recommended)
- Webcam
- Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
Course Specific Materials
- Paper and pen to take notes during live sessions
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents550 GBP / full≈ 550 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents550 GBP / full≈ 550 GBP / full
Funding
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