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Overview
Highly interactive and focused on practical application, this program teaches you how to build customer value models that clearly articulate the value of your offerings to your target customers and market segments and focus on better meeting their requirements and preferences.
Key facts
In a collaborative environment with a group of peers from around the world, you’ll analyze your marketing strategies, share experiences and broaden your perspective.
During the Business Marketing Strategy program at the Northwestern University, you will:
- Boost your marketing strategy analysis skills
- Segment your business market
- Build customer value models tailored to your marketplace
- Deepen your understanding of the dynamics of marketing strategy
Programme Structure
The program focuses on four areas:
- Creating a Market-Oriented Company
Developing a competitive marketing strategy
Developing segmentation, targeting and positioning strategies
Managing segments and customers
- Managing Customer Value
Building customer value models
Constructing customer value propositions
Managing market offerings
Managing pricing
- Creating and Building Business Brands
Understanding brand strategy
Sustaining customer relationships
- Driving Organic Growth through Business Innovation
Developing and managing new products
Navigating marketing in a digital world
Key information
Duration
- Full-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Evanston, United States
Disciplines
Marketing View 96 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who Should Attend:
- General managers
- Marketing, product and sales managers from medium to large business-to-business firms
- Presidents and vice presidents of marketing from smaller firms
- Other managers who help plan and implement market-oriented business strategies
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents11500 USD / full≈ 11500 USD / full - Out-of-State11500 USD / full≈ 11500 USD / full
-
Domestic
Applies to youIn-State11500 USD / full≈ 11500 USD / full
Living costs
Evanston
United States
1100 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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