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Overview
Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and engage their stakeholders in meaningful ways has become more imperative than ever.
It is crucial to revisit organizational fundraising strategy, learn new engagement techniques and create compelling messages to ensure that the organization is on the right track for continued growth.
This Marketing Essentials - Elevate Your Fundraising Strategies program at Northwestern University will also include marketing and branding strategies that attract and engage key stakeholders for a mutually sustainable relationship.
Key Benefits
- Learn about and understand the basic principles of fundraising and marketing
- Identify and assess your organization's fundraising practices and culture
- Rethink the engagement strategies with the funder and donor base and the role which targeted marketing plays in it
Programme Structure
Topics include:
- Fundraising
- Creating and Advancing a Culture of Philanthropy
- Marketing Essentials for Nonprofits
- Creative Brief Writing
- Communicating Brand Value: The ADPLAN Framework
- Digital Stewardship
- Storytelling
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Evanston, United States
Disciplines
Marketing View 95 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should attend:
- Nonprofit leaders, board members and nonprofit managers with fundraising and/or marketing responsibilities
- Career switchers or for-profit leaders who intend on joining a nonprofit team or Board
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1600 USD / full≈ 1600 USD / full - Out-of-State1600 USD / full≈ 1600 USD / full
-
Domestic
Applies to youIn-State1600 USD / full≈ 1600 USD / full
Living costs
Evanston
United States
1100 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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